Tilakka is the “door” to an augmented experience, it’s “more than meets the eye”.
Tilakka is a concept I began to spread since 2017, to help makers, creatives and passionate people connect more uniquely with others. In 2020 I massively, and globally, shared (via email and press releases) a pdf instruction sheet on how to “create a tilakka“, a 45º spinned QR code that, when added to a product label, tag or sign, it would (with almost no added cost) create stronger and more authentic connections between makers and their fans.
The goal was for QRt to leave the gallery walls and invade all stores, spaces, products, family photographs, to feed people with behind the scenes stories, listening to the voices of their favorite artists, authors, sports players, designers, chefs, sommeliers, etc. I suggest audio “tilakkas” (to avoid redirecting attention, which video would do), yet text and video “tilakkas” work too! “Tilakkas” are meant to “flag” experiences, and help create stronger and more authentic bonds and connections.
For a better experience, use The Tilakka App is a QR reader that places text on a page, and shows a “play” button when there’s an mp3 audio file behind the “tilakka”.
Exploring the Tilakka concept: